What Most Men Get Wrong About Skincare (And How to Fix It)

Most guys don’t think about skincare until something starts peeling, burning, or cracking. And when they do, they’re overwhelmed by shelves full of scented creams, serums, and face mists. Truth is, skincare doesn’t need to be complicated — it just needs to work.

The biggest mistake men make? Using nothing at all — or using whatever’s in the bathroom cupboard, not made for your skin. The fix? One good moisturiser, a proper lip balm, and a product that actually protects you from sun and wind.

That’s what Moistman is built around. Whether it’s our SPF 15 lip balm, tallow-based skincare, or the gear we’ve got coming soon, everything is designed to be simple, effective, and made for blokes who don’t have time (or patience) for the rest.

It’s not about routines. It’s about results.